Identical link text should have the same purpose
WCAG 2.4.9
Link Purpose (Link Only) Accessibility isn’t only about avoiding violations — it’s about ensuring your product can be used confidently by everyone. This guide explains the principle of this rule, shows what goes wrong in real-world code, and provides a verified fix that meets WCAG and the European Accessibility Act (EAA).
Why this matters and how to fix it
Why this matters
When multiple links have the same text but different destinations, users can’t tell them apart.
How to fix this issue
Ensure identical link text leads to the same destination/purpose, or differentiate the visible text/accessible name.
Automated detection · Manual review recommended
Developer guidance
Lint for repeated link text pointing to different URLs. Encourage descriptive link copy in content guidelines.
Code examples
Incorrect Implementation
<a href="/buy">More info</a><a href="/subscribe">More info</a>Correct Implementation
<a href="/buy">Buy details</a><a href="/subscribe">Subscription info</a>
Trusted by organizations across Europe working toward WCAG and EAA conformance